{"id":2927352,"date":"2021-09-02T08:52:42","date_gmt":"2021-09-02T15:52:42","guid":{"rendered":"https:\/\/agpnoticias.com\/news\/?p=2927352"},"modified":"2021-09-02T08:52:44","modified_gmt":"2021-09-02T15:52:44","slug":"canelo-el-cuarto-deportista-mas-mercadeable-del-mundo","status":"publish","type":"post","link":"https:\/\/agpnoticias.com\/news\/?p=2927352","title":{"rendered":"\u00abCanelo\u00bb, el cuarto deportista m\u00e1s mercadeable del mundo"},"content":{"rendered":"\n<p>Un estudio hecho por la empresa especializada en marketing deportivo, SportsPro, determin\u00f3 que\u00a0<strong>Canelo \u00c1lvarez<\/strong>\u00a0es el cuarto deportista m\u00e1s mercadeable del mundo en la actualidad, por delante de los dos fen\u00f3menos del futbol que este verano cambiaron de equipo al\u00a0<strong>Manchester United y PSG<\/strong>, respectivamente.<\/p>\n<p><span class=\"storyimage fullwidth inlineimage\" data-aop=\"image\"><span class=\"image\" data-attrib=\"Proporcionado por Telediario\" data-caption=\"\" data-id=\"110\" data-m=\"{&quot;i&quot;:110,&quot;p&quot;:109,&quot;n&quot;:&quot;openModal&quot;,&quot;t&quot;:&quot;articleImages&quot;,&quot;o&quot;:1}\"><img decoding=\"async\" class=\"loaded\" src=\"https:\/\/img-s-msn-com.akamaized.net\/tenant\/amp\/entityid\/AAMncUK.img?h=498&amp;w=799&amp;m=6&amp;q=60&amp;o=f&amp;l=f&amp;x=852&amp;y=359\" alt=\"\" data-src=\"{&quot;default&quot;:{&quot;load&quot;:&quot;default&quot;,&quot;w&quot;:&quot;80&quot;,&quot;h&quot;:&quot;50&quot;,&quot;src&quot;:&quot;\/\/img-s-msn-com.akamaized.net\/tenant\/amp\/entityid\/AAMncUK.img?h=498&amp;w=799&amp;m=6&amp;q=60&amp;o=f&amp;l=f&amp;x=852&amp;y=359&quot;},&quot;size3column&quot;:{&quot;load&quot;:&quot;default&quot;,&quot;w&quot;:&quot;62&quot;,&quot;h&quot;:&quot;39&quot;,&quot;src&quot;:&quot;\/\/img-s-msn-com.akamaized.net\/tenant\/amp\/entityid\/AAMncUK.img?h=389&amp;w=624&amp;m=6&amp;q=60&amp;o=f&amp;l=f&amp;x=852&amp;y=359&quot;},&quot;size2column&quot;:{&quot;load&quot;:&quot;default&quot;,&quot;w&quot;:&quot;62&quot;,&quot;h&quot;:&quot;39&quot;,&quot;src&quot;:&quot;\/\/img-s-msn-com.akamaized.net\/tenant\/amp\/entityid\/AAMncUK.img?h=389&amp;w=624&amp;m=6&amp;q=60&amp;o=f&amp;l=f&amp;x=852&amp;y=359&quot;}}\" \/><\/span><span class=\"caption truncate\"><span class=\"attribution\">\u00a9 Proporcionado por Telediario<\/span><\/span><\/span><strong>Canelo y sus redes sociales<\/strong><\/p>\n<p>Para determinar al\u00a0<strong>deportista<\/strong>\u00a0con mayor impacto mercadol\u00f3gicamente hablando, la empresa encargada del an\u00e1lisis se bas\u00f3 en seis \u00e1reas diferentes de su<strong>\u00a0impacto en redes sociales, entre ellas la frecuencia de posteos, alcance e interactividad<\/strong>.\u00a0\u00a0<\/p>\n<p>Sobre su audiencia se miden sus\u00a0<strong>demogr\u00e1ficos y la cantidad<\/strong>\u00a0de sus seguidores que adem\u00e1s tienen gustos con otras audiencias significativas como la m\u00fasica, los juegos, los temas internacionales o los accesorios de lujo.\u00a0<\/p>\n<div id=\"outstream_article\" data-id=\"111\" data-m=\"{&quot;i&quot;:111,&quot;p&quot;:109,&quot;n&quot;:&quot;article-inlineOutstreamAd&quot;,&quot;t&quot;:&quot;inlineOutstreamAd&quot;,&quot;o&quot;:2}\">\n<div id=\"inlineoutstreamcontainer\" class=\"inlineOutstreamContainer\">\n<p id=\"apn_display_container_zwwp0ip7nd\"><span style=\"font-family: 'PT Serif', sans-serif; font-size: 1.1rem;\">Entre <\/span><strong style=\"font-family: 'PT Serif', sans-serif; font-size: 1.1rem;\">Facebook, Twitter, Instagram y TikTok<\/strong><span style=\"font-family: 'PT Serif', sans-serif; font-size: 1.1rem;\">, el\u00a0<\/span><strong style=\"font-family: 'PT Serif', sans-serif; font-size: 1.1rem;\">multicampe\u00f3n mexicano de boxeo<\/strong><span style=\"font-family: 'PT Serif', sans-serif; font-size: 1.1rem;\">\u00a0suma m\u00e1s de 18 millones de seguidores, con unos 578 millones de impresiones. Su tasa de interacci\u00f3n general es del 9.79% y del 4.24% con todos sus seguidores.<\/span><\/p>\n<\/div>\n<\/div>\n<p>Seg\u00fan la metodolog\u00eda de SportsPro,\u00a0<strong>Canelo<\/strong>\u00a0super\u00f3 a\u00a0<strong>Cristiano Ronaldo<\/strong>, quien se ubic\u00f3 en el sexto lugar; y a\u00a0<strong>Lionel Messi<\/strong>, quien qued\u00f3 en el lugar 12.\u00a0<\/p>\n<p><strong>Los atletas m\u00e1s mercadeables del mundo<\/strong><\/p>\n<p>Simone Biles | Gimnasta | EE.UU.<\/p>\n<p>Naomi Osaka | Tenista | Jap\u00f3n<\/p>\n<p>Ashlyn Harris | Futbolista | EE.UU.<\/p>\n<p>Sa\u00fal \u00c1lvarez | Boxeador | M\u00e9xico<\/p>\n<p>Paulo Dybala | Futbolista | Argentina<\/p>\n<p>Cristiano Ronaldo | Futbolista | Portugal<\/p>\n<p>Ali Krieger | Futbolista | EE.UU.<\/p>\n<p>Stefanos Tsitsipas | Tenista | Grecia<\/p>\n<p>Novak Djokovic | Tenista | Serbia<\/p>\n<p>Alex Morgan | Futbolista | EE.UU.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2927353,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[595],"class_list":["post-2927352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boxeo","tag-destacado"],"_links":{"self":[{"href":"https:\/\/agpnoticias.com\/news\/index.php?rest_route=\/wp\/v2\/posts\/2927352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/agpnoticias.com\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/agpnoticias.com\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/agpnoticias.com\/news\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/agpnoticias.com\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2927352"}],"version-history":[{"count":1,"href":"https:\/\/agpnoticias.com\/news\/index.php?rest_route=\/wp\/v2\/posts\/2927352\/revisions"}],"predecessor-version":[{"id":2927354,"href":"https:\/\/agpnoticias.com\/news\/index.php?rest_route=\/wp\/v2\/posts\/2927352\/revisions\/2927354"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/agpnoticias.com\/news\/index.php?rest_route=\/wp\/v2\/media\/2927353"}],"wp:attachment":[{"href":"https:\/\/agpnoticias.com\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2927352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/agpnoticias.com\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2927352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/agpnoticias.com\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2927352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}