{"id":2955926,"date":"2023-05-12T11:50:36","date_gmt":"2023-05-12T18:50:36","guid":{"rendered":"https:\/\/agpnoticias.com\/news\/?p=2955926"},"modified":"2023-05-12T11:50:38","modified_gmt":"2023-05-12T18:50:38","slug":"elon-musk-nombra-a-exjefa-de-publicidad-de-nbcuniversal-como-nueva-directora-ejecutiva-de-twitter","status":"publish","type":"post","link":"https:\/\/agpnoticias.com\/news\/elon-musk-nombra-a-exjefa-de-publicidad-de-nbcuniversal-como-nueva-directora-ejecutiva-de-twitter\/","title":{"rendered":"Elon Musk nombra a, exjefa de publicidad de NBCUniversal, como nueva directora ejecutiva de Twitter"},"content":{"rendered":"\n<p>El propietario de Twitter, <strong>Elon Musk<\/strong>, anunci\u00f3 este viernes que <strong>Linda Yaccarino <\/strong>ser\u00e1 la nueva directora ejecutiva de la red y que ella se centrar\u00e1 principalmente en las operaciones comerciales, mientras que \u00e9l se enfocar\u00e1 \u201cen el dise\u00f1o de productos y nuevas tecnolog\u00edas de la red social\u201d.<\/p>\n<p><strong>Musk<\/strong>, que tom\u00f3 el puesto de director ejecutivo tras la compra de la red social el a\u00f1o pasado, dijo hoy en un tuit que est\u00e1 \u201cemocionado al dar la bienvenida a<strong> Linda Yaccarino<\/strong>\u201d en su nuevo rol; poco antes, Yaccarino hab\u00eda anunciado que dejaba su puesto como jefa de publicidad de <em>NBCUniversal<\/em>.<\/p>\n<p>Su perfil publicitario podr\u00eda servir para calmar los <strong>temores<\/strong>, ya que los constantes cambios radicales de <strong>Musk<\/strong> en las pol\u00edticas de <strong>Twitter<\/strong>han creado desconfianza y han hecho huir a los anunciantes<a href=\"https:\/\/twitter.com\/elonmusk\/status\/1657050349608501249?s=20\">.<\/a><\/p>\n<p>Seg\u00fan otro tuit que <strong>Musk<\/strong> public\u00f3 ayer, <strong>Yaccarino<\/strong> tomar\u00e1 las riendas de la compa\u00f1\u00eda en unas seis semanas.<\/p>\n<p><strong>Musk<\/strong>, que compr\u00f3 <strong>Twitter<\/strong> el a\u00f1o pasado con la <strong>promesa<\/strong> de <strong>restaurar<\/strong> su visi\u00f3n de la libertad de expresi\u00f3n, advirti\u00f3 ayer que en la nueva estructura, \u00e9l se reserva una importante cantidad de funciones: la presidencia ejecutiva, la jefatura de tecnolog\u00eda, la supervisi\u00f3n de productos, el software y operador de sistemas.<\/p>\n<p>En 2021, el a\u00f1o anterior a que <strong>Musk<\/strong> se hiciera con la red social y la sacara de la bolsa, la publicidad represent\u00f3 casi el 90% de los ingresos de la empresa.<\/p>\n<p>Pero despu\u00e9s las cosas cambiaron radicalmente: de los 100 principales anunciantes en <strong>Twitter<\/strong> antes de que <strong>Musk<\/strong>comprara la compa\u00f1\u00eda, 37 no gastaron nada en <strong>publicidad<\/strong> en la red durante el primer trimestre de este a\u00f1o, seg\u00fan la firma de inteligencia de <strong>mercado Sensor Tower<\/strong>, mientras que otras 24 marcas redujeron su gasto promedio mensual en publicidad en <strong>Twitter<\/strong> en un 80% o m\u00e1s.<\/p>\n<p>En abril, <strong>Musk<\/strong> \u2014que es la segunda persona m\u00e1s rica del mundo, detr\u00e1s del magnate franc\u00e9s<strong> Bernard Arnault<\/strong> y por delante del fundador de <strong>Amazon<\/strong>, <strong>Jeff Bezos<\/strong>\u2014 dijo que <strong>Twitter<\/strong> podr\u00eda tener un flujo de <strong>caja positivo<\/strong>tan pronto como este trimestre.<\/p>\n<p>Despu\u00e9s de comprar <strong>Twitter<\/strong> por 44 mil millones de d\u00f3lares, <strong>Musk<\/strong> despidi\u00f3 a varios de los principales dirigentes de la compa\u00f1\u00eda, incluido el director ejecutivo <strong>Parag Agrawal<\/strong>, el asesor legal y el director financiero.<\/p>\n<p>Adem\u00e1s, la empresa ha despedido a aproximadamente tres cuartas partes de sus <strong>trabajadores<\/strong> y una parte importante se han marchado voluntariamente.<\/p>\n<p><strong>Musk<\/strong> y <strong>Yaccarino<\/strong> han colaborado anteriormente. Los dos aparecieron en un panel titulado: \u201cTwitter 2.0: de conversaciones a asociaciones\u201d que se celebr\u00f3 el mes pasado en Miami Beach, <strong>Florida<\/strong>, en el que <strong>Yaccarina<\/strong>pregunt\u00f3 al millonario sobre el rol de <strong>Twitter<\/strong> y el futuro de la red social.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":2955941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2955926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Elon Musk nombra a, exjefa de publicidad de NBCUniversal, como nueva directora ejecutiva de Twitter - AGP Noticias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agpnoticias.com\/news\/elon-musk-nombra-a-exjefa-de-publicidad-de-nbcuniversal-como-nueva-directora-ejecutiva-de-twitter\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elon Musk nombra a, exjefa de publicidad de NBCUniversal, como nueva directora ejecutiva de Twitter - 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